{"id":5955,"date":"2024-06-03T16:31:33","date_gmt":"2024-06-03T16:31:33","guid":{"rendered":"https:\/\/alameda.institute\/?page_id=5955"},"modified":"2026-07-28T13:59:28","modified_gmt":"2026-07-28T13:59:28","slug":"diretrizes-da-marca","status":"publish","type":"page","link":"https:\/\/alameda.institute\/pt\/brand-guidelines\/","title":{"rendered":"DIRETRIZES DA MARCA"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5955\" class=\"elementor elementor-5955\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a18a28e e-flex e-con-boxed e-con e-parent\" data-id=\"a18a28e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ed7688 e-con-full e-flex e-con e-child\" data-id=\"7ed7688\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6b678 elementor-widget elementor-widget-jet-headline\" data-id=\"6d6b678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"jet-headline jet-headline--direction-vertical\"><span class=\"jet-headline__part jet-headline__first\"><span class=\"jet-headline__label\">DIRETRIZES DA MARCA<\/span><\/span><span class=\"jet-headline__part jet-headline__second\"><span class=\"jet-headline__label\">_____________<\/span><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16f526 elementor-widget elementor-widget-text-editor\" data-id=\"b16f526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estas diretrizes de identidade visual fornecem uma estrutura comum para a produ\u00e7\u00e3o de publica\u00e7\u00f5es e comunica\u00e7\u00f5es que reflitam a identidade da Alameda. Elas abrangem nossa <strong>identidade visual<\/strong>, <strong>padr\u00f5es editoriais<\/strong>e<strong> melhores pr\u00e1ticas <\/strong>para ajudar a garantir a consist\u00eancia, a clareza e a acessibilidade em todos os nossos trabalhos publicados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-031f7b1 e-con-full e-flex e-con e-child\" data-id=\"031f7b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2879ffa e-grid e-con-full e-con e-child\" data-id=\"2879ffa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ab8b97e e-con-full e-flex e-con e-child\" data-id=\"ab8b97e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d33d0 elementor-widget elementor-widget-image\" data-id=\"72d33d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-72d33d0{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc1a066 e-flex e-con-boxed e-con e-child\" data-id=\"dc1a066\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2a4ae elementor-widget elementor-widget-spacer\" data-id=\"2c2a4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988f4c5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"988f4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/alameda.institute\/wp-content\/uploads\/2026\/07\/Alameda-Brand-Guidelines-2026.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BAIXAR O GUIA DA MARCA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9aa191 e-flex e-con-boxed e-con e-parent\" data-id=\"a9aa191\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ea5c70 e-flex e-con-boxed e-con e-parent\" data-id=\"5ea5c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRAND GUIDELINE_____________ These branding guidelines provide a shared framework for producing publications and communications that reflect Alameda&#8217;s identity. They cover our visual identity, editorial standards, and best practices to help ensure consistency, clarity, and accessibility across all of our published work. DOWNLOAD BRAND GUIDELINE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5955","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/pages\/5955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/comments?post=5955"}],"version-history":[{"count":31,"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/pages\/5955\/revisions"}],"predecessor-version":[{"id":36108,"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/pages\/5955\/revisions\/36108"}],"wp:attachment":[{"href":"https:\/\/alameda.institute\/pt\/wp-json\/wp\/v2\/media?parent=5955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}